Novalja is the holiday-making centre of the island of Pag, favourite destination of many tourists. It is situated in a little inlet in the north-western part of Pag Island. Beautiful sandy and pebbled beaches which surround it give Novalja a special attraction. The most attractive is the very long and 100m wide pebbled beach Zrče near the pine forest and the clear sea. It is a true pearl of the Adriatic coast: magical colours, a coast full of capes and coves that merge in the perfect blue and green and the warm embrace of sea and stone in the magnificent sunset. The mild Mediterranean climate, with all blessings, will give you back all the freshness you need.
The historical roots of Novalja go far back into the past, as witnessed to by many archaeological finds. The ruins of the Roman aqueduct could be found in a town called Cissa (the present hamlet of Caska) in the surroundings of Novalja. Novalja developed on the site of the ancient settlement Novalia which represented the southern port of the Roman settlement Cissa (today Caska). From the Roman times parts of the aqueduct, several inscriptions and architectural plastic forms have been preserved. In the early Christian times there was a large basilica Urbana in the centre of the town. Two decorated reliquaries were found there: a bronze one from the 4th century and a silver one, from a later period. Illyrian hill-forts, fort St. Juraj going back to the late Antique period and quite a number of early Christian chapels are one of the many archaeological finds.
From the treasury of culture we particularly stress the dance called NASKI that is performed in picturesque folk costumes.
If you visit the island of Pag, surely you will not leave it empty-handed. Like so many people from all over the world you too will be captivated by the beauty of the famous lace from Pag and some of the specialities from the bountiful table, especially far-famed Pag cheese and lamb, seafood specialities, and of course good house wine.